About Us

The Family Jewels Story

Where it All Started

Patrick and Shervin met while studying at a hotel management school, renowned for its rigorous standards, expertise in luxury, and meticulous attention to detail. Their education immersed them in the world of premium hospitality and refined living, where presentation, grooming, and quality were fundamental expectations.

After university, Shervin branched into the cosmetics industry, gaining valuable expertise in product formulation, ingredient selection, and skincare innovation. His knowledge became the foundation for Family Jewels, ensuring that every step—from research and testing to production—is conducted in-house at a dedicated lab in Switzerland. This commitment to Swiss precision and craftsmanship is why Family Jewels proudly carries the Swiss-made label, guaranteeing the highest standards of quality, performance, and safety.

Creating the first Premium Anti-Chafing Deodorant

Patrick and Shervin realised that existing products on the market were either low-quality, poorly scented, or lacked sophistication—not aligning with the needs of successful, style-conscious men. They saw an opportunity to create a product that combined performance, elegance, and luxury, elevating intimate care to a premium standard.
 

After extensive research, development, and refinement, Family Jewels was born—a Swiss-made, high-performance anti-chafing deodorant, featuring a clean, skin-conscious formula, enriched with premium ingredients, and infused with a refined, masculine fragrance crafted by Swiss perfumers.

Elevating Men's Grooming Standards

Family Jewels isn’t just about solving a problem—it’s about redefining men’s self-care. Designed for the modern gentleman, it ensures long-lasting comfort, confidence, and freshness, whether at a business meeting, a social event, or a high-performance workout.

 

As we continue to grow, our mission remains clear: to raise the standards of men’s grooming, one refined product at a time.