About Us

The Product Men Actually Deserved

Women have had access to premium intimate care products for decades. An entire category built around comfort, quality, and wellbeing.

 

Men got talc powder and hope for the best.

 

Every man knows the discomfort. The moisture. The chafing. It's universal, it's daily, and for years, it's been completely ignored by the grooming industry.

 

Family Jewels exists because we refused to accept that men should settle for solutions designed in the 1950s. You deserved a product built specifically for you, with the same care and precision women's products have enjoyed for years.

Where Standards Meets Purpose

Our story begins at a hotel management school in Switzerland, where Patrick and Shervin first met. Immersed in the world of luxury hospitality, they quickly learned that presentation and quality aren't optional, whether you're managing a five-star hotel or simply going about your day.

 

In that world, every detail matters. Compromising on quality isn't an option. Excellence is baseline.

 

They started noticing a glaring gap in the market. Women had access to premium intimate care products: well-formulated, beautifully packaged, genuinely effective. Men had essentially nothing. When they looked for a solution that met their standards, the market had simply failed to deliver.

 

So they decided to create it themselves.

Made In-House, Crafted with Swiss Precision

After their hospitality training, Patrick pursued a career in banking while Shervin entered the cosmetics industry, gaining hands-on experience in product formulation and skincare development. They realised they were uniquely positioned to create something better, with the exacting standards they'd learned in Switzerland.

 

Our formula is developed, tested, and produced entirely in-house at our lab in Switzerland. This hands-on approach gives us complete control over every step, from ingredient sourcing to final packaging. Every batch meets the highest standards of quality, safety, and performance. Our lab is ISO 9001:2015 certified for quality management and ISO 22716:2007 certified for Good Manufacturing Practice in cosmetics, the same standards larger, longer-established cosmetics houses are held to.

 

The result is a Swiss-made anti-chafing deodorant cream developed specifically for confident, active men. Clean ingredients including Black Cumin Seed Oil and Tapioca Starch. Talc-free formulation. A refined Royal Velvet scent that's present but never overpowering.

ISO 9001:2015
Quality Management
ISO 22716:2007
Cosmetics GMP

Why Family Jewels Exists

This isn't just another grooming product you stash in a drawer. Family Jewels changes how you feel in your own skin.

 

Formulated with clean, skin-friendly ingredients and powered by real skincare benefits, it's the first product in its category to put comfort, performance, and wellbeing front and centre.

 

It doesn't just work. It's a pleasure to use. With a refined scent developed by Swiss perfumers, you'll feel fresh, clean, and confident all day long. The formula is free from microplastics and unnecessary fillers, and created with ingredients that respect your skin and your health.

 

Choosing Family Jewels is a statement of self-care. A quiet nod to those who value quality, appreciate the finer details, and know the power of feeling good in your own skin.

Protect Your Heritage.

At Family Jewels, we believe true self-care goes beyond comfort. It's about protecting what matters most.

CONTACT US

Have a question?

E-mail us by anytime at contact@familyjewels.co we endeavour to answer all inquiries within 24 hours on business days. We will be happy to answer your questions.