ABOUT US
Swiss Precision Meets Modern Self-Care
At Family Jewels, we believe men deserve more than basic grooming products — they deserve solutions that work as hard as they do, without compromising on quality, comfort, or style.
Our story begins at a hotel management school in Switzerland, where Patrick and Shervin first met. Immersed in the world of luxury hospitality, they quickly learned that presentation and grooming are essential — whether you were attending class, working in the school’s restaurant, or simply going about your day.
Over time, they started noticing a common issue among friends and peers: discomfort caused by chafing, irritation, and sweat - especially for men with active lifestyles. When looking for a solution, they found that most available products were either poorly made, ineffective, or loaded with harsh ingredients. There was nothing on the market that combined genuine performance with reliable, high-quality care.
After graduating, Shervin entered the cosmetics industry, gaining hands-on experience in product formulation, ingredient sourcing, and skincare development. Patrick pursued a career in banking, but soon realised he was more passionate about making a difference in people’s lives — just in a different way. Together, they set out to create a product that felt as good as it performed.
The result is Family Jewels — a Swiss-made anti-chafing deodorant cream developed specifically for confident, active men who expect more from their grooming products.
Made In-House, Crafted with Swiss Precision
While most brands outsource their production to third-party manufacturers, we do things differently. Our formula is developed, tested, and produced entirely in-house at our lab in Switzerland. This hands-on approach gives us full control over the process — from ingredient sourcing to final packaging — ensuring every tube meets the highest standards of quality, safety, and performance. No shortcuts. No compromises. Just exceptional care from start to finish.
Why Family Jewels Exists
Most intimate care products for men are basic, bland, and forgettable — products you stash in a drawer rather than feel proud to use. Family Jewels changes that.
Formulated with clean, skin-friendly ingredients and powered by real skincare benefits, it’s the first product in its category to put comfort, performance, and wellbeing front and centre.
It doesn’t just work — it’s a pleasure to use. With a refined scent developed by Swiss perfumers, you’ll feel fresh, clean, and confident all day long. The formula is free from microplastics and unnecessary fillers, and created with ingredients that respect your skin and your health.
Choosing Family Jewels is a statement of self-care — a quiet nod to those who value quality, appreciate the finer details, and know the power of feeling good in your own skin.
At Family Jewels, we believe true self-care goes beyond comfort — it’s about protecting what matters most.