"Does not stick and is not gooey."
I used to apply vaseline before my runs. This is way better! Does not stick and is not gooey.
"Does not stick and is not gooey."
I used to apply vaseline before my runs. This is way better! Does not stick and is not gooey.
"Dry as the Sahara."
Usually I sweat a lot when I run and now down there it's dry as the Sahara.
"Enjoy long runs even more!"
I came across this product and it made me enjoy my long runs even more! Thank you Family Jewels.
"No More Post-Shower Sting."
I used to dread the post run shower because of the inevitable chafing sting. Since I started using this cream, that is completely a thing of the past. It lasts through my entire 15 mile Saturday loop without needing to be reapplied. The scent is just the cherry on top. Five stars!
"Absolute game changer"
Zero chafe on my morning runs. Absolute game changer. - Riain W.
"This cream has helped me since the first use."
Chafing on long runs isn't a secret, especially when you do trail... This cream has helped me since the first use. Recommend it to everyone doing competitions!
"Nothing came close."
Finally something that works. I've tried vaseline and other creams. Nothing came close.
"Using it daily for months."
Big fan of Family Jewels been using the cream daily for a good five months now.
"Cream is effective against dry skin."
To add on to the other existing 5 star reviews, this cream has helped me with my dry skin. The scent is also a nice touch.
"At first I thought..."
At first I thought it was a lot of money for ball deodorant but one tube lasted me two months. Also smells great!
"Wish I'd discovered it sooner."
No odour. No dampness. Wish I'd discovered it sooner.
"This actually works!"
I've tried everything. This actually works and smells great!
Skin injury is the leading cause of medical treatment and race withdrawals in multi-stage ultras¹. Not your legs. Not your lungs. Your skin. We built a barrier for the conditions that cause it: sweat, heat, hours of skin-on-skin.
of multi-stage ultramarathon runners reported a skin injury. 76% needed treatment or self-management¹
of all medical encounters across 250 km desert ultramarathons were skin-related, ahead of musculoskeletal injuries at 18%²
Family Jewels® holds where the others give up. Hour four, in the heat, soaked through.
Built for the Long Game.
Tested on the Bad Days.
From training runs gone too long to the race day you can’t redo. Family Jewels was made for the moments when most products tap out.
"65 miles, one application, zero chafe!"
Family Jewels dries to a powder barrier that stays in place even when you sweat heavily.
Chafing is caused by skin-on-skin friction. Our formula reduces friction directly.
Designed for long runs, ultras, and heat. Where failure costs you a finish line.
No Talc, No Petroleum, No Junk.
Formulated and lab-tested in our in-house Swiss lab.
Mineral-rich hydration straight from the Alps. Cools on contact, locks in moisture.
Turns the cream into a dry powder film on the skin. Creates a protective barrier against friction.
Helps keep odour in check naturally, without synthetic antiperspirants.
Soothes and comforts sensitive skin, even after a long day.
Supports the skin's natural recovery. Keeps the barrier strong through friction.
Strengthens skin resilience. Helps skin hold up against hours of sweat.
Instantly cooling. Leaves skin feeling fresh and comfortable.
The signature finish. Clean, subtle, built to last through every session.
Thirty seconds, start to finish.
Dry, apply, kit up. No reapplying mid-run.
No powder clouds. No greasy residue. Apply once before you head out and it holds 12+ hours, in the heat, soaked through.
Start clean and dry
Before you kit up, pat the skin completely dry. The cream grips best on dry skin.
Apply a pea-sized amount
Inner thighs, groin, anywhere your kit rubs. A little goes a long way: one tube lasts about 8 weeks.
Let it dry, then kit up
It turns to a powder-soft finish in seconds. No grease on your shorts, nothing on your hands at the start.
One application at the start. Nothing to think about until the finish.
"Best product I have used. Does what it says and the effect lasts throughout the day and into the night"
"I do plenty of cycling and long distance running, and it has made a noticeable difference. The product is easy to use and the team has also been really helpful. I would definitely recommend giving it a try."
"I’m a frequent runner and used this on my runs and works great against chaffing. Pleasant experience all round, would definitely recommend"
"Got sent some anti chafe balm to try and I must say, it worked wonders. I do a lot of cycling and long distance running and the anti chafe worked a treat. I can highly recommend this product. And the team behind the product are super helpful"
"I have been suffering with soreness and itchiness for over 53 years and at last I have found something that really helps. It is easy to use and is absorbed quickly but there is a slight warming on the scrotum shortly after it is applied. It is quite pleasant and soon goes. I would recommend this to anyone suffering with this."
"This product is not cheap but it goes a long way making it excellent value. Furthermore, the product does exactly what the advertising claims. A small pea-sized amount renders the area of application gently soothed for the rest of the day. It has a pleasant and complex perfume and I feel well-covered against obvious friction and perspiration which makes the skin break down. Thank you."
"Excellent product. Very easy and convenient to use. Thankful to have this product during these warm summer months"
"Gave it a try worked perfectly. Will be reordering"
"Wow, wow, and wow! After trying countless products for comfort and freshness “down there,” I've finally found one that genuinely delivers. (...) The scent is pleasant without being overpowering, which is a huge bonus."
"Works well nice subtle scent"
"I really like the cream, the smell, the chilled feeling after applying, and the efficiency! Would definitely recommend for a hot summer!"
"Quick delivery. Great smell to the product and all day dryness. I am smooth all over and product works well."
"The Family Jewels cream was a good price and seems to work effectively as claimed in the sales description!"
One application holds dry for 12 or more hours, so a marathon, a long training day or a full ultra is inside the window. Apply before you kit up and leave it alone.
Balms and waxes sit on the skin as an oil layer. They work until body heat thins them, which is usually the point in a long run where you need them most, and they transfer into your kit. Family Jewels® dries down to a powder finish that stays put and doesn't migrate.
Yes. It dries to a powder finish before you dress, so there's nothing to transfer into the fabric or bunch up under a tight waistband.
Yes. Feet and underarms are almost certainly fine. Nipples are the one to check, since it's thin, highly sensitive skin and a chafing point that matters enormously to runners.
No. Unlike petroleum-based balms, Family Jewels® dries to a powder finish within seconds. It doesn't transfer to running shorts, cycling bibs, or everyday underwear.
Roughly 8 weeks for daily users. The cream-to-powder formulation means a little goes a long way.
Yes. Dermatologically tested and made with botanical ingredients including calendula, allantoin, and cucumber. Suitable for use on inner thighs, groin, underarms. No petroleum, no parabens, no silicones, no talc.
Free UK shipping on every order via Royal Mail Tracked 48, usually 2 to 3 working days. 30-day money-back guarantee, no questions asked.